BWS COOL ROOM: EVENT MERCH RE-IMAGINED
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Is Sustainable Merchandise The Future of Live Events?
At the BWS x Aperol Spritz Cool Room party in Sydney, Unwanted FC transformed event merch into a personal, interactive, and sustainable experience. Guests chose their garments (from vintage to modern teamwear templates), customised designs with logos, graphics, or names and numbers, and watched our team heat-press each piece live. Every item was made on-demand, meaning no waste, no guesswork, just unique merch that attendees actually wanted to wear.

Partnering with Ultra Football for teamwear templates and heat-press expertise, and PFC Vintage for iconic football classics to suit the mediterranean theme, we combined live production, football culture, and sustainability.
The result? Higher engagement, stronger brand connections, and a new standard for event merchandise. Custom, interactive, and thoughtfully produced.
