Helping Hong Kong Football Culture Progress
We were invited by HKGBALLBOOT to spend a week in Hong Kong. Taking over the football boutique with our collection, we also offered our custom upcycling service for locals to give their unwanted football kits a second life.
The one week long activation was focused on a "REBORN" theme. Overlapping with Easter, this is a very festive period in Hong Kong coupled with public holidays. A launch party was thrown and we were able to bring pro players, diehard fans, celebrities and football creators all under one roof to connect and learn more about ways Unwanted FC is challenging the norm.