Stepping Into The Digital Realm
We’ve been invited by EA Sports to re-imagine what the brand could look like in the game. Co-founders Kevin and Keith Chan are life long fans, and admire the unrestricted possibilities of vanity creations. Especially when it allows you to connect with a global community.
Featured in Ultimate Team, players can now advocate for Unwanted FC by unlocking seasonal customisation items; such as kits, crests, stadium themes, TIFOs, VIP areas and more.
The main player kit is inspired by the Yin and Yang philisophy. In the stands, there are disruptive updates made to the brand logo which reflects the motive of being a 'Challenger Club'.
About Electronic Arts (EA)
Driven by passion, EA are a global leader in digital interactive entertainment.
Headquartered in Northern California, the organisation develops and deliver games and online services for Internet-connected consoles, mobiles and computers. Delivering infinite possibilities to nearly 600 million active players around the globe, they are recognised for a portfolio of high-quality brands such as EA SPORTS FC™.
