WOMENS ASIAN CUP 2026
Showing Support For Our Womens National Team.
Throughout the 2026 Womens Asian Cup that was hosted on home soil - Unwanted FC teamed up with several key partners to promote the Matildas. Key objective being: to tell stories through their striking Home & Away kits by Nike Football.
Our authentic relationships with the players themselves, Nike & Ultra Football meant for ongoing activations to take place, which excited new & existing audiences alike.
Take a look at some of our favourite moments below.
Player Projects
For years, we've been helping the players upcycle their worn garments. Bringing back pieces that hold sentimental value into functional training & game day bags.
Retail Collection
Reworked National Team Kits displayed at Ultra Football. Sold-out on 2 occasions.
Match Day Catalysts
Nike handpicked emerging creators like @xiaox2 to style our reworked pieces. Putting football & fashion into the same spotlight.
To finish off such an exciting campaign, we were tasked by Nike to create pieces for the Kerr family in time for the Grand Final. A romper for baby jagger, and custom flared long sleeve for Kristie Mewis.