NIKE NATIONAL TEAM KIT LAUNCH

NIKE NATIONAL TEAM KIT LAUNCH

Bold Looks For A Bolder Nation.

Briefed by Nike to challenge jersey culture and to celebrate the game for the next generation of young women, girls and non-binary people.

Unwanted FC teamed up with local creators and footballers to deliver this bespoke Matildas kit launch campaign. These brave pieces were made for her. From the reworked blazer, cropped kit to scrunchies & jersey dress, the inspiration comes as the Women of Australia are ready to leave a legacy forever.
 
Upcycled blazer nike
rework football blazer in studio by Unwanted FC
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