Bold Looks For A Bolder Nation.
Briefed by Nike to challenge jersey culture and to celebrate the game for the next generation of young women, girls and non-binary people. Unwanted FC teamed up with local creators and footballers to deliver this bespoke Matildas kit launch campaign. These brave pieces were made for her: from the rework blazer, cropped kits to scrunchies & jersey dresses, the inspiration comes as the Women of Australia are ready to leave a legacy forever.
